Hetty
Our hedgehog has always been part of Hedgehog Hollow. About five years ago, our followers gave her the name Hetty.
With her familiar pink scarf, she brings a little of the Hollow to our crafty adventures.
Ten years of
making together.
Just me and Tilly. A love of making. And a whole community joining in.
We’re celebrating our tenth anniversary in 2026. Come and meet the people and characters behind the Hollow.
Come on in →
Hello, I’m Sasha.
I’m the founder of Hedgehog Hollow, and I love helping people discover what they can do with a little ink, paper and a new idea.
Here, we make cards, try mixed-media techniques and explore all the possibilities hiding in our craft supplies. You don’t have to know everything before you begin. There’s room to learn as you go, ask questions and make something that feels like you.
Whether you’re picking up a stamp for the first time or your craft room is already rather well stocked, you’re welcome at our table.
Sasha ♥
Our story is still being made.
Hedgehog Hollow began when I had Tilly. At the time, I was a Stampin’ Up! demonstrator. Then we moved to America, and the business began to take a different shape.
I started showcasing products for other companies. Then during Creativation I decided to create a subscription box and that evolved into my own range, Maker Forte. I wanted to create something different. I was fed up with everything being the same.
That wish to try something different is still at the heart of the Hollow. Ten years on, we’re still exploring what we can make next.
Just me and Tilly.
And all of you.
We’re a family-based business. Behind Hedgehog Hollow, it’s just me and Tilly, with a community of more than 80,000 subscribers following along.
Whether you’ve been here since the beginning or have only just found us, you’re part of what makes the Hollow special. We’re glad you’re here to learn, experiment and make something with us.
A new chapter for our family.
There’s a personal part to our story, too. After my divorce and a time when I’d lost everything, I relaunched Hedgehog Hollow about 18 months ago.
It’s a new chapter for me and Tilly, with the same love of making and a determination to create something different.
Meet the Hollow.
Some familiar faces make this little corner of the crafting world unmistakably ours.
Inky
Inky joined us through Inktoberfest a couple of years ago, inspired by our motto: “Everything Ink.”
Now our teal, top-hat-wearing octopus is another familiar face around the Hollow. You’ll spot him in Inky Rewards, too.
Come and join us.
Keep the inspiration going between projects.
Pull up a chair.
Let’s make something.
Find an idea to try, explore the supplies or simply come and say hello. There’s always another way to make it yours.